Jewellery Shopping Online – Problems and Solutions (Part 1 of 5)

If you are considering purchasing a piece of handmade jewellery from an online source, such as Etsy, chances are you that you probably have a few worries – but don’t panic, we all do, and I am here to help!

Big Skies Jewellery Etsy Shop Front, Gemstone Jewellery, Jewellery Shopping Online, Online Purchasing, Handmade Jewellery

There are many, many benefits to jewellery shopping online, but admittedly there are also risks. I am going to discuss these risks, and advise on how best to mitigate them or avoid them completely!

Problem #1: Bad Product Photos of the Jewellery

The saying goes “a picture is worth a thousand words”. When it comes to jewellery shopping online, nothing could be truer.

Example of a bad jewellery photo, photography, jewellery, gemstone jewellery, what not to do, example

Example of a bad jewellery photo – look at the lighting, how can you see the bracelet properly when the photo is so dark?

Make sure that the jewellery website you are looking at has a variety of good quality, clear photos, from many different angles of each of its pieces. Ensure there is at least one good crisp close-up. Also ensure that one of the photos clearly shows the clasp – a good clasp can make or break a piece of jewellery (literally!).

Close up of a necklace clasp, gemstone jewellery, jewellery photos, jewellery making, handmade jewellery

Good, clear, close-up of a toggle clasp on an amethyst necklace

Make sure the photos convey the shape, size, colour and texture of the piece.

Solution

When jewellery shopping online, make sure the product photos are:

  • Detailed
  • Clean
  • Clear
  • Not too dark and
  • Taken from different angles.
Example of a good jewellery photo, turquoise howlite, kashmiri bead, bracelet, handmade jewellery, gemstone jewellery

Example of a good photo of a turquoise howlite and Kashmiri bead bracelet – the photo is clean, clear, crisp and well-lit

At Big Skies Jewellery my aim is that after a shopper has looked at all 5 of my pictures, they feel like they have picked up the item and looked it over and feel comfortable to take it to the cash register and buy!  That is the way I want to feel when I purchase something online, and that is how I want YOU to feel to.

PROBLEM: What You See Might Not Be What You Get…..

SOLUTION: Quality Check Jewellery Photos Against the Above Criteria

Look out for next part of the Jewellery Shopping Online – Problems and Solutions series here in my blog – containing more straight forward advice.

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2 thoughts on “Jewellery Shopping Online – Problems and Solutions (Part 1 of 5)

  1. Pingback: Jewellery Shopping Online – Problems and Solutions (Part 2 of 5) | BIG SKIES JEWELLERY

  2. Pingback: Jewellery Shopping Online – Problems and Solutions (Part 3 of 5) | BIG SKIES JEWELLERY

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